creative direction
a mock campaign for Stine Goya
a
impermanence
to see a behind the scenes video from the shoot!
more coming soon...
my concept/planning book
CLICK THE BOOK to see all the details of the photoshoot!
a mock campaign for Valentino
in collaboration with @lohrcykoskii, @evadurkin, & @lilliehedrickmedia
prompt:
1. pick a brand that inspires you
2. create an ad campaign for the brand
3. produce a fashion film
4. complete a full editorial magazine
my role:
1. pick concept for the campaign
2. correspond with all team members
3. styling and storyboarding
4. design the editorial layout
editorial magazine
video campaign
A BIRTHDAY
GARDEN PARTY
CHEERS TO 21!
After creating my Oversized Garden Party collection, I decided to host a garden party for my 21st birthday.
​
Prioritizing sustainability, I spent over a month sourcing everything on the table (plates, placemats, cups, candles, vases, napkin rings, etc.) from local thrift stores.
My friends brought the vision together by dressing for the occasion in a very "Fancy Nancy" fashion, totally disregarding in the chilly January weather.
And it turned out more perfectly than I could have imagined. To this day, it was by far the best birthday I have ever had.
SOURCING
Behind the scenes, I went on many shopping adventures to acquire all the table setting pieces that were used.
While most of this was found at various Goodwills, I spent time at estate sales, consignment shops, and religiously checked Facebook Marketplace.​ In the end, I was able to find everything I needed and present a curated, second-hand table.
COORDINATING
TABLE & GUESTS
After sending out invitations, my phone started blowing up with "What are we wearing to this?!" texts.
​
So, I created this mood-board for inspiration on what vibe would make this vision come to life. Ultimately, if they came wearing trash bags, I would not bat an eye. I felt so loved that they wanted to celebrate with me.
​
That said, my friends love a reason to dress up, and they came dressed to the nines, and every single one looked stunning!
