There is a deep sense of joy and freedom that I experience when creating – one that I hope spills over to you.
My world is colorful and expressive and so very full of life – a place where both childlike curiosity and resplendent chaos dance together. I have come to find the idea of "perfection" to be wildly overrated. And I much prefer spaces that encourage experimentation, welcome the beauty of mistakes, and celebrate the process of creativity.
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The best compliment I have ever received is being referred to as “a pure color-bath of serotonin.” This is who I want to be and how I want all my work to feel.​
My hope is that maybe, just maybe, next time you sit down to write, you’ll be a little more inclined to reach for a brighter pen and a little less worried if the ink leaves a stain behind.
Vail Gaylord
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Savannah College of Art and Design,
Fashion Marketing & Management student
click the envelope to view my process book!
OPEN INVITE - my personal brand
I was asked to create a personal brand for myself with a full brand identity. The title - "Open Invite" - references my desire to always be bringing people in.
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Balancing my love of timeless styles with my tendency to doodle on every page I write in and my general love for childlike exploration, I created a visual identity for my brand that I love so much and feels very true to me.
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Below you will find my mood boards, mission & vision statements, all colors and typefaces associated with the brand, and mockups.
